Our Story 



The journey started as a God breathed vision in late 2015, when I was traveling.


Before moving to the Sunshine Coast, Australia, I grew up in South Africa. Since I can remember, I have always had a heart and love for the coast and coastal culture.


Due to my love for the coast, God and community, I saw this vision as a way to bridge people to people and people to purpose.


Wandering the earth for 18 years purposeless myself, my eyes were opened to a culture of people who also lacked purpose and a good platform for expression.

A culture of purposeful living, inspiration, collaboration and creativity was needed.

Being surrounded by talented surfers, skaters and creators, I began to see the potential to birth this vision and create a brand, and ultimately a culture, built on the foundation of purpose.


The name A B I D E comes from the Bible and the key verse for the brand is found in John 15:5

“I am the vine; you are the branches. Whoever abides in me and I in him bears much fruit, for apart from me you can do nothing”.

(‘fruit’ symbolising  your gifts and talents like surfing, skating and creating and your life)


I believe that the fullness of purpose is found when abiding in our Creator.
As we learn to abide, we find life and purpose, as our gifts and talents are displayed.


From 2015 until now, God has been pouring out vision and creating a family and culture who are exploring their creative abilities. A clothing brand has been established to support a purpose driven lifestyle and to create a connection for community. As a brand, we believe that Creation is meant to be cared for. Because of this, we aim to create top quality, ethical clothing for everyday purposeful living.


In March 2018 Abide was officially launched. The website and online store is now available for all. We still have the same vision and purpose – to live with, inspire and encourage a life of Purpose. This is only the beginning - Come on the journey with us.

Join the culture of  #peopleofpurpose


Come as you are: it does not matter what race, religion or ethnicity you are. We hope to inspire and encourage you to find your life’s true purpose.



Creator and Founder, Dan Ulyate.



You were created to live for something greater”


Our Vision

At Abide Culture, we provide clothing and purpose for all coastal loving people. We believe every individual has a unique purpose for their lives and so we live with, equip and inspire a life of purpose. We cultivate a culture of purposeful people; surfers, skaters and every creator.  We are light in society and have been created for a meaning greater than ourselves.


Accompanying this life of purpose, we live simply, sustainability and have a big love for  God, people and the environment. 


( Sustainably and ethically, the source of our products are rated a high A- on the Baptist Ethical Fashion Scale)


This is Abide Culture




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